American Studies Colloquium Series
December 12: Technological Imaginaries and the Universal Ambitions of Silicon Valley
December 12, 2024
Drawing on her new book, Appropriate, Negotiate, Challenge: Activist imaginaries and the politics of digital technologies (University of California Press), in this talk Ferrari shows how these discourses, which she calls “technological imaginaries”, shape how we experience digital technologies. She discusses how, for the past 30 years, Silicon Valley tech actors have produced and popularized a specific way of thinking about digital technologies, which has become mainstream. This dominant technological imaginary brings together technocratic aspirations and populist justifications. While arising out of the peculiarities of Silicon Valley and of the American 1990s, this dominant imaginary has posited its universality by presenting its tenets as if they were global, unbiased, and equally suitable for everyone, everywhere. She argues that to really curb the socio-political influence of Big Tech companies we also need to understand, critique, and resist the power of their technological imaginary.
